DESIGN PROJECTS

Nerdy Diva

Logo Re-Design Project

BACKGROUND: Nerdy Diva is a Black woman-owned tech company specializing in transforming visions into reality through expertly crafted training, innovative UX design for websites and apps, impactful instructional design materials, and dynamic e-learning solutions.

CHALLENGE: Redesign the company’s current logo.

• create a modern, tech-inspired logo that reflects the cultural identity of the business’s leadership

• communicate industry expertise while balancing a youthful approach

• use the final logo design as a starting point for forming full brand identity

APPROACH:

• identify symbols and imagery that reflect the tech industry and Black feminine characteristics

• uniquely blend these visual elements to create a logo that is authentic to the brand

RESULTS: Upon completion of the project, my client was able to:

• market to and secure high-end clientele such as LinkedIn, Nielsen Norman Group, Northeastern University, and Saint Louis University

• increase national exposure for their company, including starring in an interview on Good Morning America about careers, job searching, and salary negotiation in tech

• earn features in local and national publications, including The New York Times, O’Reilly Media, and the St. Louis American