DESIGN PROJECTS

 
 
 

NINA Productions

Logo Re-Design Project

BACKGROUND: Nina Productions is a creative consulting firm and production company whose goal is to create engaging, original content, and provide artists with the tools needed to develop their talents into a well rounded business. Nina is a double sided coin: On one side, the group generates their own content, such as podcasts, albums and videos, and function as a multifaceted brand. On the other, they leverage the art they’ve created to work with individual artists, companies and organizations as creative consultants, helping to put on events and produce branded content. 

CHALLENGE: Redesign the company’s current logo.

  • create a refreshed, new logo for a young, flexible, and creative brand

  • communicate corporate professionalism while balancing youthful identity

  • use the final logo design as a starting point for forming full brand identity

APPROACH:

  • learn the cultures that inspired Nina: Japanese/anime art, hip hop music, independent music labels and artist brands

  • craft a signature wordmark/icon as the primary element of the full logo for flexible applications

RESULTS: Upon completion of the project, my client was able to:

  • launch an independent podcast with over 70 regular listeners, with as much as 300 total

  • increase local exposure for their company, becoming event sponsors for 8 public events in the past 12 months

*Photography courtesy of Entrakit Visuals.